Banca de QUALIFICAÇÃO: TIAGO XAVIER DA SILVEIRA MARTINS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : TIAGO XAVIER DA SILVEIRA MARTINS
DATE: 29/04/2021
TIME: 15:00
LOCAL: Remoto
TITLE:

DISSEMINATION OF INFORMATION IN UNIVERSITY EXTENSION: an analysis of content curation carried out on digital social networks

KEY WORDS:

 Content Curation. Digital social networks. University Extension. Informational behavior.

PAGES: 50
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

The extension activities of a University constitute a fair amount of its institutional face to the community. However, the people responsible for the actions, projects, courses and extension groups pay little attention to the treatment of information in their practices. Thus, the dissemination of information through digital social networks does not meet ideal parameters of efficiency and effectiveness. This dissertation aims to investigate how content curation tools can contribute to the dissemination of information on digital social networks by extension groups from the School of Music of the Federal University of Rio Grande do Norte (EMUFRN). The monographic procedure research used a qualitative approach, with an exploratory purpose, to investigate six extension music groups from that school. The specific objectives were to investigate the behaviors of social media managers, to identify and analyze content curation techniques and elements employed, to analyze followers engagement metrics and, finally, to offer an information policy that helps the dissemination of information in the context of social media.

BANKING MEMBERS:
Interna - 1323825 - ANDREA VASCONCELOS CARVALHO
Interna - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Externa ao Programa - 2316231 - MARCELA COSTA DA CUNHA CHACEL