Banca de DEFESA: ANTÔNIO BATISTA DE OLIVEIRA JUNIOR

CO TEST: CONSUMERS SENSORY ANALYSIS

Key words:Entrepreneurial Science; Science, Technology and Innovation; Culture of Innovation; Technological Business

This work aimed to develop mvp(minimum viable product)of online tools for offering a serviceAffective sensory tests for Home Use or Home use test (HUT) of foods. The business model proposed here is based on the collection of data provided by volunteers (potential consumers) captured from online campaigns, so that their profile can correspond to the loyal user (heavy user) of the product under test. The data provided in the sensory analysis will be presented through dashboards, which will allow food and beverage manufacturers to have access to sensory insights arising from the heavy user experience in home use. The methodology proposes a bibliographical survey, field study on the topic and an mvp of an online tool for applying the affective sensory testing service in Home use test mode, having as study object 2 cases of services provided by the startup, the first being the survey of the profile of loyal users for the pepper jelly product and an affective test of a preservative-free guava ketchup formulation. As a result, sensory insight information was obtained that could be used to improve the ketchup formulation based on the experience of home use as well as the profile of the loyal pepper jelly consumer. Finally, it was concluded that the use of technology to evaluate the experience of using a food as a way of evaluating its acceptability can provide insights that are not obtained when sensory evaluation takes place in a controlled environment, such as laboratory cabins.