AN INTEGRATIVE ANALYSIS OF THE PERFORMANCE OF INTERNATIONAL NEW VENTURES IN BRAZILIAN TECHNOLOGY-BASED COMPANIES
Performance; International New Ventures; International Experience; Entrepreneurial Orientation; Market Orientation; Network Relations; Dynamic Capabilities.
International business studies have extensive background knowledge of performance. However, in the context of International New Ventures (INVs), there is a scarcity of research, where several factors are tested, but not in an integrated way, as it is proposed in this thesis. Once this gap is identified, the study investigates factors that influence the performance of INVs from an integrative conceptual model of the constructs International Experience, Entrepreneurial Orientation, Market Orientation, Network Relations and Dynamic Capabilities. To achieve the objective, a descriptive research with a quantitative approach was carried out, whose sample is formed by 120 national technology - based on companies that fit the concept of INVs. Data collection takes place through computer-assisted telephone interviews. The main data analysis technique used was the Analysis of Structural Equations with Estimation by Partial Least Squares (PLS-SEM), complemented by sample segmentation, techniques for two types of analysis: multiple groups (MGA) and finite mixture segmentation (FIMIX), supported by SPSS and SmartPLS 3.0 software. The survey results indicate that the main factors that affect the performance of INVs are Entrepreneurial Orientation and Market Orientation. In the analysis of the samples' segmentations, the hypothesis about MGA's Network Relations for the group of companies included in one of the segments generated by FIMIX is confirmed. It was also possible to verify the confirmation of the hypothesis related to Dynamic Capabilities in the MGA group of micro and small companies and in the two segments. generated by FIMIX. It is noteworthy that, in all segmentation analyses, the results corroborate the non-confirmation of the hypothesis of the effect of the international experience on the performance of the INVs, while, in all group and in both segments, the hypothesis of a positive effect of Entrepreneurial Orientation was confirmed. It is expected that the results of this study can be used as benchmarks both for managers operating in international markets, as well as for those seeking to work abroad, directing their attention to the elements that contribute to good performance, whether by establishing evaluation parameters and control, either by defining action strategies and strengthening the business.