Ecocognition. Frames. Expectation violation. Frame integration. Frame emulation. Moral frame.

This research aimed to investigated the causes of different reactions to the expectation violation in the sketches of Porta dos Fundos in attempet to understand  the cognitive mecanisms  that underlie these diffrences and their relationship with our sociocultural experiences, in the light of the Ecocognition. This Cognitive Linguistics bias emphasizes the role of the environment (Gibson, 2015) in the process of emergence of cognition and language, in which perceptual information is associated with linguistic information (Duque, 2018) by language games (Wittgenstein, 2012; Steels, 2011; Duque, 2022). From this relationship, we construct meaning, by frames, framing our view of the world (Fillmore, 1982; Lakoff, 2014; Duque 2017, 2018). These cognitive mechanisms are evoked in language games, whose behavior is complex and adaptive, (Rzevski, 201[?] Duque, 2016) subject to conceptual ruptures caused by expectation violations. This requires the remodeling of frames (Duque, 2017; Duque; Alves, 2022) and causes different reactions in participants, related to their moral conceptions (Lakoff, 1999). Considering such specificities and objective, this study was developed in a qualitative way, in order to understand and interpret human relationships (Minayo, 2001) to clarify how these different reactions are constructed. For this, the corpus was made up of comments from the Porta dos Fundos sketches “Padrino”, “Domingo”, “Fake Pandemia”, “Polemica da Semana: Racismo” and “Manobra”, through the language game instrument, and the sample using the Saturation Point (Fontanella; Ricas; Turato, 2008). As for the analysis, content analysis was used (Bardin, 1977), whose categories are constituency  and  frames (schemes and moral frame). The results of this research showed two reactions to the sketches, categorized as favorable and unfavorable, resulting, respectively, from frame emulation and frame integration. Furthermore, they confirmed that the use of each cognitive mechanism refers to a specific moral frame, thus, the emulation of frames highlights the protective Father moral model; and the integration of frames highlights highlights the Strict Father moral model.