Banca de DEFESA: ALYSSANDRA VIANA FONSECA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ALYSSANDRA VIANA FONSECA
DATE: 22/12/2023
TIME: 15:00
LOCAL: Remoto
TITLE:

LABOR LITERACY OF FARMERS: COLLABORATIVE KNOWLEDGE IN DIGITAL MARKETING PRACTICES

KEY WORDS:

Keywords: Labor literacy. Digital resources. E-commerce. Family agriculture.

PAGES: 115
BIG AREA: Linguística, Letras e Artes
AREA: Linguística
SUBÁREA: Linguística Aplicada
SUMMARY:

Within the context of small properties located in rural areas, predominantly managed by family farmers, digital literacy remains largely untapped. This is not only due to the limited availability of technological equipment, but also from a lack of experience in utilizing these devices for their digital work activities. Given this issue, this study aims to investigate the impacts generated by the implementation of an intervention consisting of literacy workshops targeted at cooperative farmers in the Mixed Cooperative of Family Agriculture in Acari (COMFA) and Surroundings. The study seeks to assess the improvement in the quality of their labor literacy practices concerning the promotion and marketing of rural products in the digital environment (e-commerce). Theoretically, this study is based on the contributions relating to literacies as a social practice (Hamilton, 2000; Kleiman, 1995 e 2005; Street, 2014), more precisely on studies that focus on multiliteracies (Rojo, 2009; Kalantzis, Cope, and Pinheiro, 2020 ), digital literacy (Coscarelli; Ribeiro, 2005; Buzato, 2007; Ribeiro, 2009 and 2021; Braga, 2013), labor literacy (Paz, 2008) and critical literacy (Kleiman; Santos-Marques; Leurquin, 2021), and the exchange of knowledge between academics/extension workers and rural peasants in rural spaces (Freire, 1983). Methodologically, this is an action research (Thiollent, 2011; Dionne, 2007) with a qualitative data analysis (Bogdan; Biklen, 1994), interpretivist perspective (Moita Lopes, 1994; 2006) with an ethnographic bias (Chizzotti, 2006; Angrosino, 2009). For the intervention, uses the guidelines proposed by literacy projects and workshops (Kleiman, 2000; Oliveira, 2008; Oliveira, Tinoco, Santos, 2014; Santos-Marques; Kleiman, 2019), it also incorporates the Participatory Rural Appraisal (PRA) (Verdejo, 2010). As a result, we can highlight that the interventions allowed the participants to enhance their digital literacy in terms of knowledge related to sales in digital channels, utilizing social networks and banking transactions in a complementary manner. Moreover, such interventions facilitated the reorganization and visual improvement of the Cooperative’s Instagram posts and profile through planning and strategies aimed at better creation and promotion of products available for sale.

COMMITTEE MEMBERS:
Presidente - 1674285 - ANA MARIA DE OLIVEIRA PAZ
Interna - 332207 - MARIA DO SOCORRO OLIVEIRA
Externa à Instituição - ANA ELISA FERREIRA RIBEIRO - CEFET-MG