Ecocognition. Frames. Frame integration. Frame emulation. Humor. Porta dos Fundos.

This research aims to investigate the causes of different reactions to the proposed expectation violation in the sketches of the humor collective Porta dos Fundos in light of the Ecocognitive approach to language. This linguistic perspective views the interactions as specific language games (WITTGENSTEIN, 2012; STEELS, 2011; DUQUE, 2016; 2019) with their own rules, through which we access the meanings of things in the world, which are organized and reorganized in terms of frames. Therefore, this research uses frames (DUQUE) as a category of analysis for its corpus, composed of comments from the Porta dos Fundos Facebook page. The interpretive paradigm guides this work, which adopts a qualitative approach to account for the complexity of interactions within the corpus and its focus on understanding and interpreting the semiosis of human relationships (GERHARDT ET AL, 2009). The analyses suggest that reactions to the sketches can be classified as positive or negative. This appears to be related to the use of different cognitive mechanisms in the process of updating viewers' frames when dealing with the conceptual violation proposed by the sketches.