PECHAKUCHA: multimodal and multisemiotic discursive genre
Pechakucha. Discursive genre. Literacy. Multimodality. Multisemiosis.
The expansion of access to digital technologies favored the development of increasingly rapid and global communication in the different spheres of human activity. In this context, new discursive genres appear to supply the current demands for social interaction. One of them is Pechakucha (PK), called "presentation format" by Coskun (2017), Lehtonen (2011) and Baker (2014); as "oral presentation" by Nguyen (2015); "presentation style" by Beyer (2011) and Carroll et. al. (2016). To contribute to this reflection, this documentary research, of a qualitative and interpretative nature, has as its object of study the discursive genre PK. Our general objective is to define PK as a discursive genre and, to achieve it, we have established four specific objectives: a) to define the compositional structure, theme, and style of PK; b) understand the social function of PK; c) map the rhetorical movements of the PK; d) identify multimodal and multisemiotic aspects of PK. To achieve our goals, we base ourselves on the dialogical conception of language and the discursive genre (BAKHTIN, 2016 [1929]), as well as on the understanding that the discursive genre is always allied to social action (BAZERMAN, 2011), in literacy studies (KLEIMAN [1995] 2008; TINOCO, 2008; ROJO, 2015) and aspects of multimodality and multisemiosis (KRESS, 2006; ROJO and MOURA, 2019). Preliminary data from the PK analysis, published at <https://www.pechakucha.com/>, indicate some singularities regarding the textual, cognitive, and social dimensions of this discursive genre, which is not yet listed in Brazilian dissertations and theses.