DISCURSIVE PRACTICES AND SELF-CARE: THE FORMATION OF ELDERLY CELEBRITIES SUBJECTIVITIES IN MEDIA ARTIFACTS
Subjectivities. Elderly celebrities. Take care of yourself. Discursivities
This thesis has as its object of study the constitution of subjectivities of elderly artists, considered celebrities in the artistic milieu, derived from discursive practices whose meanings permeate the media artifacts, among them the advertising ones, published on websites and electronic magazines and published between 2011 and 2020.The central issue lies in the way in which celebrities use self-techniques in their utterances, seeking to build types of subjectivities that do not inscribe them as decrepit individuals and doomed to social ostracism or the condition of “human refuse” in order to contribute to maintaining its visibility after 60 years.The discursivities present in the speeches of the interviews granted or in the opinion articles of the media environment were categorized based on statements whose effects of meaning originated from discursive positions that point to techniques aimed at self-care. The corpus is initially composed of speeches by 22 celebrities, including actors, singers and journalists.The study, linked to Applied Linguistics, is based on the theoretical postulates of Foucault and Bauman and language theorists, with an emphasis on modes of subjectivity, the art of self-care (FOUCAULT, 2002) and the notion of refuse (BAUMAN, 2015) . The initial analyzes suggest discursivities that point to the concern about the finitude of the individual and the care of the self focused on attention to the body.