Aphorizating enunciation and panaphorization: the case of the genre meme.
Memes; Aphorizating Enunciation; Textualizing Enunciation; Detachability; Panaphorization.
The meme, a term used by biologist Richard Dawkins (1976), to explain about the replication capacity of genes, nowadays is a “virile” type of information on the Internet. Even though it is considered by many people only a joke on the social networks, memes gain increasingly visibility and relevance on society, since they represent the multiple voices of the most diverse social spheres. In view of this, the present qualitative research aims to analyze the imaginary memes about the impeachment voting process of Dilma Rousseff in the Lower House. The interest of this dissertation, however, does not reflect on the defense of ideological or partisan stances. The look on the memes reflect in its structural nature, since we seek, with the French School of Discourse Analysis, understanding to what extent memes resort to detachability phenomena, anaphorizating and panaphorization for the construction of all the sense effects. Thus, this research is based mainly on the postulates of Maingueneau (2010, 2013, 2014, 2015) and Bakhtin (2006). We also seek for contributions in the studies about the humor (BAKHTIN, 1985, MUNIZ, 2016, FREUD, 1905, POSSENTI, 1998, 2010 and TRAVAGLIA, 1989; among others), about digital genres (MARCUSCHI et al., 2005), internet and social networks (CASTELLS, 2003; LEVY, 1999; RECUERO, 2009) among other aspects, so that the understanding on the universe surrounding this type of text is amplified.