Banca de DEFESA: KILVYA SIMONE DE LEÃO BRAGA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : KILVYA SIMONE DE LEÃO BRAGA
DATE: 17/11/2022
TIME: 10:30
LOCAL: videoconferência
TITLE:

Construction of the strategic map for the Library System of the Federal University of Campina Grande
– SISTEMOTECA UFCG

KEY WORDS:

University library systems. UFCG SISTEMOTECA. Balanced Scorecard. Design Science Research. Strategic planning. Strategic map.

PAGES: 92
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This study had as main objective the elaboration of a strategic map for the Library System of the Federal University of Campina Grande – SISTEMOTECA UFCG – using the Balanced Scorecard tool. In order to reach the construction of the map, a survey of plans, institutional documents, laws, ordinances and programs was carried out, which could support an initial diagnosis, as well as validate the need for the study for the sector and for the institution. For the construction of the artifact, the study opted for the Design Science Research - DSR methodology, which is characterized by the construction of artifacts to respond to problems found in the diagnosis. In the development and testing phase of the proposed model, the Design Thinking - DT method was used. During data collection, the research used a questionnaire with open and closed questions, and promoted focus groups. After data analysis, built the Swot matrix, mission, vision and values, problem tree, strategic map and action plan, and at the end, presentation of the artifact to the team for validation. This research aims to contribute to the UFCG library system, seeking to align the processes and services developed therein with the existing institutional plans. It also aims to be used by other library systems to improve their services.

COMMITTEE MEMBERS:
Presidente - 1064645 - ALINE VIRGINIA MEDEIROS NELSON
Externo à Instituição - DANILO CORTEZ GOMES
Interno - 2575537 - MARCOS FERNANDO MACHADO DE MEDEIROS