Banca de DEFESA: JEAN VALÉRIO GOMES DAMASCENO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : JEAN VALÉRIO GOMES DAMASCENO
DATA : 11/04/2019
HORA: 14:00
LOCAL: Sala 02, NEPSAI
TÍTULO:

 

COMMUNICATION MANAGEMENT: STUDY IN the COMMUNICATION SECTOR OF the LEGISLATIVE ASSEMBLY of RIO GRANDE DO NORTE

PALAVRAS-CHAVES:

Organizational Communication. Public Communication. Public service. Legislative Assembly.

PÁGINAS: 101
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração Pública
RESUMO:

This intervention project deals with communication, which has increasingly assumed strategic relevance in the management of organizations, fundamentally in public institutions. Thus, its general objective is to propose a model for the management of the Communication Sector in the Legislative Assembly of the State of Rio Grande do Norte, which contemplates the principles of public communication and organizational needs. And as specific objectives aims: to describe the organizational structure and the current management model of the communication sector of the ALRN; as well as investigating the limits and potential of the communication sector and its management, based on the four axes of public communication: transparency, access, interaction and social ombudsman; and also to identify the communication needs of the ALRN in the perception of the servants and legislators. The theoretical framework emphasizes public management, communication in organizations, its focus as a strategic tool, as well as the functions of communication, in addition to communication in the public sector and, finally, one approaches the model of Duarte (2007). Methodologically made use of descriptive research, type of case study. The data were collected through two instruments: a questionnaire applied to 535 ALRN servers and a semi-structured interview with the Communication Sector manager. The data were analyzed quantitative (frequency) and qualitatively (content analysis). The results demonstrate the need for improvement in the sector. Thus, the following proposals were established: creation of the Social Ombudsman Sector; creation of the Organization Chart; Sector Performance Report; creation of service request form; expansion of the TV Assembly; and development of marketing strategies to promote the industry. With this, it concludes that all the objectives of the research were reached, that the results of the work could contribute to the improvement of the Sector and that the model of Duarte (2007) was relevant, considering the techniques related to: transparency, access, interaction and social ombudsman , to prepare the proposals.

MEMBROS DA BANCA:
Presidente - 2290876 - ANTONIO ALVES FILHO
Externo ao Programa - 1149558 - FRANCISCO DE ASSIS DUARTE GUIMARAES
Externo à Instituição - MANOEL PEREIRA DA ROCHA NETO