Banca de QUALIFICAÇÃO: JEAN VALÉRIO GOMES DAMASCENO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : JEAN VALÉRIO GOMES DAMASCENO
DATA : 06/09/2018
HORA: 09:00
LOCAL: D4 Setor V
TÍTULO:

STRATEGIC PLANNING FOR THE COMMUNICATION SECTOR OF THE RIO GRANDE DO NORTE LEGISLATIVE ASSEMBLY

PALAVRAS-CHAVES:

Strategic Planning. Organizational communication. Public service. Legislative Assembly.

PÁGINAS: 44
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração Pública
RESUMO:

Strategic planning is a tool used by institutions to contribute to the improvement of their performance, in order to achieve organizational objectives. Organizational communication is an instrument that seeks, besides translating messages sent to the various individuals of the institution, to help in the interpretation of the message. The present study aims to propose an intervention in the communication sector of the Legislative Assembly of the State of Rio Grande do Norte, based on a strategic planning diagnosis, SWOT matrix (strengths, weaknesses, opportunity and threats). It uses a methodology of the descriptive type, based on a qualitative and quantitative case study, which will have as a universe and sample the internal and external collaborators of the communication sector of the ALRN and also the users of the sector. These will respond to a structured questionnaire with open and closed questions, with statistical and content analysis. As a result of this proposal, it is hoped to elaborate a model of strategic direction, with a view to improving the communication sector, increasing the efficiency of this service and the effective participation of society in the process.

MEMBROS DA BANCA:
Presidente - 2290876 - ANTONIO ALVES FILHO
Externo ao Programa - 1149558 - FRANCISCO DE ASSIS DUARTE GUIMARAES
Interno - 2569281 - PAMELA DE MEDEIROS BRANDÃO