Banca de DEFESA: CLAUDIO LIMA DE MENEZES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : CLAUDIO LIMA DE MENEZES
DATA : 31/03/2017
HORA: 14:00
LOCAL: Nepsa I
TÍTULO:

USE OF BALANCED SCORECARD AS A STRATEGIC PLANNING TOOL: a proposal for implementation at the Federal Institute of Education of Paraíba - Campus Picuí

PALAVRAS-CHAVES:

Strategic planning. Balanced Scorecard. Public administration.

PÁGINAS: 94
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração Pública
RESUMO:

In the midst of the paradigm changes that have occurred in public administration over the years, the design of objectives and actions by public agencies, considering the internal and external environment related to the organization, has been of great value in the search for performance improvements Organizational structure. In this context, the preparation of strategic planning appropriate to the characteristics of an organization is essential. Thus, the Balanced Scorecard (BSC) emerged as an important tool in the operationalization of this planning. In this sense, the objective of this study was to propose a strategic planning model for the Campus Picuí of the IFPB, through the use of BSC. In order to do so, the bibliographical and documentary research and, subsequently, the semi-structured interview and the focus group were adopted, with the main intention of collecting information and data to be analyzed on the qualitative approach, which would serve as a subsidy for Build the swot matrix, BSC and its strategic map. An unstructured interview was also conducted with one of the managers, with the objective of validating the proposed BSC model and finding ways to institutionalize such a proposal. Finally, the main aspects to be considered in the implementation of the proposal were presented.

MEMBROS DA BANCA:
Presidente - 1064645 - ALINE VIRGINIA MEDEIROS NELSON
Externo à Instituição - CARLOS ALANO SOARES DE ALMEIDA - UFERSA
Externo ao Programa - 2375253 - DALVANIR AVELINO DA SILVA