Banca de DEFESA: HELOISA MADALENA OLIANI CARAVINA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : HELOISA MADALENA OLIANI CARAVINA
DATE: 27/04/2020
TIME: 14:30
LOCAL: DECOM
TITLE:

THE IMAGE EUPHEMISM IN THE ADVERTISING LANGUAGE OF THE HEALTH AREA: AN ANALYSIS OF DISCOURSE ON ANIMATION

KEY WORDS:

advertising, animation, euphemism

PAGES: 110
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
SUMMARY:

This study investigates the use of health advertising animation as a euphemism. The research contemplates a historical rescue of health advertising, its regulations and relationship with animation, listing its main characteristics. As well as conceptualizing euphemism and discussing its uses for advertising. Thus, an analysis of the French discourse of four health advertisements concludes the study on image euphemism in animated advertising in the area of health.

BANKING MEMBERS:
Presidente - 008.716.335-74 - FERNANDA ARIANE SILVA CARRERA - UFRJ
Interno - 3943432 - JOSENILDO SOARES BEZERRA
Externo à Instituição - PAULA RENATA CAMARGO DE JESUS