Banca de DEFESA: ANA LUIZA DE ALBUQUERQUE TITO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ANA LUIZA DE ALBUQUERQUE TITO
DATE: 15/03/2024
TIME: 14:00
LOCAL: https://conferenciaweb.rnp.br/webconf/lissa
TITLE:

STRATEGIC MANAGEMENT AND INNOVATIVE BUSINESS MODELS FOR THE CRISIS CONTEXT: IN TRAVEL AGENCIES IN BRAZIL

KEY WORDS:

Strategic Management; Business Models; Crises; Travel Agencies

PAGES: 158
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Environments prone to crises and rapid changes cause turbulence in the market in general. Tourism is part of this scenario of uncertainty, where the travel agency sector is undergoing restructuring and facing robust problems. Experts in business growth in uncertain environments emphasize that strategies based on old and rigid management models face challenges, and indicate new scientific evidence anchored in the theory of Transient Competitive Advantage (VCT). Thus, the central objective of this thesis is to analyze strategies and applicability of business models in the context of crises in travel agencies in Brazil. This is an applied descriptive-exploratory study, with a qualitative approach, divided into several stages. Initially, the objective was to identify dimensions necessary to guide the research, investigating subjective aspects to support the discussion. In the next phase, and with the rupture of the consolidated theme through the state of the art of studies and publications of articles in renowned journals in the area by the researchers (student and supervisor of this thesis), it was possible to construct the theoretical framework and elaborate a preliminary model, submitted for evaluation through a pre-test to travel agents in Brazil. In the third stage, it was possible to design and build the model from existing models. In the fourth stage, multiple case studies were applied to five travel agencies in the country indicated by ABAV – Brazilian Association of Travel Agencies, with the intentional sample representing the five regions of the country. At this stage, the in-depth interview instrument was designed to understand the meanings and situational characteristics presented by travel agents. After applying and analyzing the interviews through content analysis, academic and marketing contributions were made to the travel agency market. As a conclusion, the thesis presents a new model where travel agencies in Brazil, although driven by changes in the business models used that do not fully represent innovative and disruptive aspects, are able to maintain satisfactory positions in crisis environments, through the creation of bonds established with its clients through the values of trust, security and respect for the brand, allowing agencies longevity in the market.

COMMITTEE MEMBERS:
Externo à Instituição - BRUNO CÉSAR CORREIA TENÓRIO CAVALCANTI - IFPE
Externa ao Programa - 1841981 - JOSEMERY ARAUJO ALVES - nullInterna - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Interno - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Externo à Instituição - SAULO GOMES BATISTA - UERN