Banca de DEFESA: MAYANNE FABÍOLA SILVA ARAÚJO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MAYANNE FABÍOLA SILVA ARAÚJO
DATE: 31/08/2023
TIME: 09:00
LOCAL: https://meet.google.com/hpq-emwr-pio
TITLE:

INNOVATION AND CREATIVE DESTRUCTION IN THE TRAVEL AGENCIES AND OPERATORS SEGMENT: SCENARIO, STRATEGIES AND CHALLENGES.

KEY WORDS:

Tourism. innovation. Creative Destruction. Crises. Travel agencies and operators

PAGES: 80
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Discussions about innovation and creative destruction in the segment of travel agencies and operators are essential to understand the scenario, strategies and challenges. Thus, the general objective of this research is to describe how the scenario, strategies and managerial challenges of innovation and creative destruction in the segment of travel agencies and operators are characterized. And the specific objectives are: To present the sector of agencies and travel operations, its organization, structure and operation in the local market; Discuss the management actions and innovations in the crisis scenario by travel agencies and operators in the last five years (2019 to 2023); Identify the internal and external changes, ruptures and transformations (creative destruction) necessary and planned by travel agencies and operators. The study is exploratory, with a qualitative and quantitative method of analysis done through questionnaires via Google Forms. Bardin's (2009) content analysis was used as a data analysis technique. The research universe addressed is companies from Rio Grande do Norte accredited by AMBAV AND CADASTUR. In this way, 450 companies were reached. As it was not possible to research all the elements, due to the lack of time, a non-probabilistic convenience sample was established within the studied population, which would cover between 8 to 10 agencies and 1 to 3 operators, who were willing to collaborate with the research. As for the results obtained, it was identified that travel agencies faced a moment of uncertainty and numerous difficulties, due to the current economic crisis resulting from the pandemic, in addition to other crises that they have already faced during their existence. It was noted that the agencies and managers of a large part of the sample carried out several isolated actions, focused on the crisis faced only to survive the momentary crisis and that innovation is the great ally of these companies for survival in the face of difficult scenarios.

COMMITTEE MEMBERS:
Presidente - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Interna - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Externo à Instituição - SAULO GOMES BATISTA