Banca de DEFESA: FERNANDA IMACULADA BARROSO VERÍSSIMO E RODRIGUES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FERNANDA IMACULADA BARROSO VERÍSSIMO E RODRIGUES
DATE: 25/08/2021
TIME: 16:30
LOCAL: https://meet.google.com/had-yewm-fnn
TITLE:

USE OF TRANSPORTATION APPS IN INTRADESTINATION MOBILITY: PERCEPTIONS BASED ON TOURIST REVIEWS (NATAL-RN). 

KEY WORDS:

Transportation apps. Intradestination Mobility. Reviews. Perceptions. Uber.

PAGES: 90
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

OBJECTIVE: Analyze the perception of using the Uber app as an option for intradestination mobility in Natal-RN based on tourist reviews, considering the changing scenario generated by recent use of such transportation apps. METHODOLOGY: This is a research of exploratory-descriptive nature, with a functional approach, predominantly qualitative. It uses the mechanism of digital content in a travel platform, selectively collecting reviews from tourists who have been to the destination. It gathers these reviews about the use of the Uber app, for further analysis and investigates the perception about the displacement dynamics in tourist destinations, since the influence of media technological progress on the means of transportation within the urban space. It applies the qualitative approach of content analysis, using the NVIVO 13 and Excel software as tools of this analytical-interpretative process. Reviews (CGUs) are made by the users themselves (tourists), so used as primary data of this research. RESULTS: The research shows that the use of apps is an effective reality in the experience of tourists in Natal-RN in their many travel-related processes. It highlights the diversity of user opinions shared on the TripAdvisor platform about the Uber app and the implication of such evaluations for other tourists. It shows the value of travel platforms in planning intradestination commuting. Transportation apps work as facilitators of the dynamics of displacement, increasing tourist convenience and well-being over the trip. The transportation choices are related to different aspects, such as price and travel time. It also reveals that technological progress lead to improvements for experiences within the destination and that the other travelers perception influences the decision-making process of virtual platform users. CONCLUSION: It concludes that the use of the application (Uber) is perceived by tourists as a tool that assists the displacement in the destination, being a relevant alternative in this process because it grants greater accessibility, ease and mobility within the destination. It certifies the role and use of apps and their effective participation in the transformation of intradestination mobility adapted and necessary to the tourist's life and to the improvement of localities' conditions.

BANKING MEMBERS:
Presidente - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externa à Instituição - MICHELE GALDINO CAMARA - UERN