Banca de QUALIFICAÇÃO: NIVIA DE ARAUJO LOPES

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : NIVIA DE ARAUJO LOPES
DATE: 09/09/2022
TIME: 14:30
LOCAL: Prédio Psicobiologia - Salas de aula
TITLE:

Motivation and conscious consumption: contributions of evolutionary theories applied to human behavior

KEY WORDS:

fundamental motives, conscious consumption, pro-social behavior.

PAGES: 79
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

Studies indicate that current consumption forms are influenced by specific motivating systems. In the evolutionary perspective, the fundamental social motives helped in the survival and reproduction of the individuals in the environment of evolutionary adaptation of the humans. The objective of this work is to investigate the relationship between basic motivations and conscious consumption, considering attitudes, consumption behavior, personal and socioeconomic characteristics and the perception of subjective well-being. Through the application of an instrument that investigates the fundamental social motives and the behavior of conscious consumption, among other information, the tests of the hypotheses of the study will be carried out. It is expected, in the end, an understanding of how human motivation systems can act on conscious consumption behavior in different ages and audiences.

COMMITTEE MEMBERS:
Interno - 1149552 - ARRILTON ARAUJO DE SOUZA
Interno - 2316116 - FELIPE NALON CASTRO
Externa ao Programa - 1196207 - RAQUEL FARIAS DINIZ - UFRN