Banca de DEFESA: ANA GABRIELA AMARAL DOS SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANA GABRIELA AMARAL DOS SANTOS
DATE: 26/07/2022
TIME: 14:00
LOCAL: Prédio Psicobiologia - Salas de aula
TITLE:

CONSCIOUS CONSUMPTION: EXHIBITION OF LUXURY CARS IN THE MATCHING CONTEXT PERCEPTION OF ATTRACTIVENESS AND SOCIO-SEXUAL AND SOCIO-SEXUALITY USERS OF PUBLIC OR PRIVATE TRANSPORT

KEY WORDS:

Conspicuous Consumption; Mating Strategy; Attractiveness; Sociosexuality.

PAGES: 113
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

Luxury products can be defined as signs displayed to please observers, and in the
background they assume their material functions and are therefore termed products of
conspicuous consumption. Car owners report several arguments to justify their
consumption decision. The relevance of using automobiles as a model to investigate the
effect of luxury products on the perception of attractiveness and sociosexuality is given
by the fact that they meet the necessary requirements to function as a conspicuous sign
and be a model widely described in the literature. Based on this, this study was designed
with the main objective of investigating whether vehicle consumption affects the
perception of attractiveness and sociosexual attitude of third parties, as well as the
sociosexuality of individuals who use public or private transport. For this, a total of 278
Brazilian subjects participated in this study. Each participant answered a questionnaire in
which they rated six stimulus subjects (SS) of the opposite gender, each profile consisting
of a photo and a description. They rated each SS's attractiveness to (a) a casual
conversation, (b) a short-term relationship, and (c) a long-term relationship and described
the SS's attitude according to the revised Sociosexual Orientation Inventory (SOI- R). For
statistical analysis, General Linear Models (GLM) and Bonferroni's Post Hoc tests were
applied. For casual conversation, SS who do not own a car were more attractive than those
who own a popular or luxury car. For short-term relationships, there was an interaction
effect between the participants' means of transport and the treatment. For participants with
private transport, SS with luxury automobiles were more attractive than for participants
who travel by public transport. For long-term relationships, the effect found was similar.
In the SS who do not have a car or who have a popular car, for casual meeting and
marriage, no differences were observed. In these two types of relationship there was a
difference between men and women, however men were more sensitive to this stimulus
when compared to women. Subjects who own a luxury car had higher sociosexuality,
compared to those who own a popular car or those who do not. There were no differences
between the sociosexuality of those who did not have a car and those who owned a
popular car. In the analysis of the participants' sociosexuality levels, there was an
interaction between the participants' sex and the means of transport in sociosexuality.
Men who travel privately had a higher sociosexuality score than men who travel by public
transport; among women, no difference was observed. This study represents an advance
in evolutionary psychology research that seeks to better understand human behavior,
communication, preferences and motivations.

COMMITTEE MEMBERS:
Interno - 2316116 - FELIPE NALON CASTRO
Interna - 1350337 - FIVIA DE ARAUJO LOPES
Externa à Instituição - ANTHONIETA LOOMAN MAFRA - USP