Banca de QUALIFICAÇÃO: IRAMI RODRIGUES MONTEIRO JUNIOR

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : IRAMI RODRIGUES MONTEIRO JUNIOR
DATE: 02/04/2024
TIME: 15:00
LOCAL: https://meet.google.com/muh-jbvo-gec
TITLE:

TERRITORY, GEOGRAPHICAL INDICATION AND CREATIVE ECONOMY IN NORTHEAST BRAZIL (2012-2021)

KEY WORDS:

Geographical Indication; Northeast; Territory; Creative Economy; Handmade

PAGES: 145
BIG AREA: Ciências Humanas
AREA: Geografia
SUBÁREA: Geografia Humana
SPECIALTY: Geografia Econômica
SUMMARY:

Geographical Indication (GI) can be understood as a process of identifying products or services in a given territory that have a direct or exclusive link. Brazil recognizes two types: Indicação de Procedência (IP) and Denominação de Origem (DO). The first negotiations on the subject took place at the Paris Convention in 1883. This agreement underwent a series of revisions that culminated in the Agreement on Trade-Related Aspects of Intellectual Property Rights (ADIPIC) in 1994. Brazil is a signatory to this agreement and after it was enacted, it internally regulated the rights and obligations to exploit this sign through the Industrial Property Law (LPI) 9.279/1996. After its regulation, the first product certifications took place in 1999 (international) and 2002 for national products. However, the GI is also a policy that regulates the territory through the set of rules for exploiting the cultural heritage of these areas and excludes producers who resist the GI protection system. In this sense, the central problem of the thesis arises: how has the GI, of the IP type, (re)signified these activities in the Brazilian Northeast typified as artisanal Creative Economies (CEs) based on the use and standardization of the territory given the interests of organized hegemonic and non-hegemonic agents? Based on this contextualization, the thesis supports the hypothesis that the GI is a policy that standardizes the territory and excludes internally and externally the delimited area. The resistance of the place to the protection system generates conflicts with hegemonic agents who exploit cultural capital to add use value to products with intangible characteristics that ratify the origin-quality binomial. The general aim of this thesis is to understand the process of use and standardization of the territory by Geographical Indications, of the Indication of Origin type, in the Brazilian Northeast between 2012 and 2021 for craft activities in the Creative Economy, considering the intentions of hegemonic and non-hegemonic agents in these territories. The methodology is eminently qualitative-critical in its reading of geographical space, taking the five IPs for handicraft products in the Northeast of Brazil (NEB) as a cross-section. These IPs are distributed in the states of Sergipe, IP Divina Pastora (2012), Paraíba, IP Cariri Paraibano (2013), Alagoas, IP Região das Lagoas Munduá-Manguaba (2016), Rio Grande do Norte, IP Caicó (2020) and Ceará, IP Jaguaruana (2021). These signs value the historical-cultural relationship of the territory's formation, which is expressed in the products of lacé needle lace, renaissance lace, filé embroidery, embroidery and hammock, respectively, the quality of the products linked to that geographical area. The preliminary results show that the GI for these CE activities has not had the expected effect. The GI is not yet consolidated in Brazil and the market niches for exploiting this system do not reach these territories. Furthermore, at least 83.42% of producers do not know what GI means. In addition, 91.62% don't know what it means and 97.33% don't know that there is a law regulating the rights and obligations for exploiting the geographical name. The GI's internal policy favors agricultural products. There are 112 national GIs registered in Brazil, 86 of which are IPs (76.79%) and 26 DOs (23.21%). Of this total, 90 GIs are for agri-food products, especially coffee (14), fruit (13) and wine (12). Only 22 are for non-agri-food products and services, such as handicrafts (10), footwear (2), ornamental stone and ceramics (1) and services (1). At an international level, Brazil has its back to the wall in terms of exploring new markets through the GI system, as it doesn't exploit the already consolidated European market. Nor is there an incentive policy to place these different products on the same market as the United States (682), Chile (124), Japan (111) and Australia (109), which market their products through bilateral and multilateral agreements. In the case of IPs for craft products, this policy generates conflicts between organized social groups that want to exploit the territory's cultural assets and another group that prioritizes cultural elements to maintain the activity to the detriment of capital.

COMMITTEE MEMBERS:
Presidente - 2346233 - FRANCISCO FRANSUALDO DE AZEVEDO
Interna - 2615432 - JANE ROBERTA DE ASSIS BARBOSA
Externo à Instituição - SÔNIA DE SOUZA MENDONÇA MENEZES - UFS