Banca de DEFESA: FELIPE ARAÚJO PEREIRA DE BRITO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FELIPE ARAÚJO PEREIRA DE BRITO
DATE: 11/10/2022
TIME: 15:00
LOCAL: Google Meet < meet.google.com/tbo-podo-wzn >
TITLE:

INFORMATION STRATEGY: A PROPOSAL FOR A MANAGEMENT PLAN FOR INFORMATION APPLIED TO THE MARKETING AREA

KEY WORDS:

Content Marketing; Information Management; Information Management Plan.

PAGES: 112
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

In the so-called “Age of Knowledge”, information has become one of the main inputs for institutions that seek success. In this context, Information Management (IM) and Strategic Communication are important practices for achieving institutional objectives of any company or organization. Therefore, this research has the general objective of identifying how IM can optimize the use of Marketing in organizational contexts. From the methodological point of view, the characterization of this work is exploratory, whose approach is the inductive method, with Systematic Literature Review. This work also carried out a bibliographic research about IM and Marketing; selected scientific works that approach both areas; synthesized and presented research findings; drew inferences about the research results and, finally, prepared a proposal for an IM plan aimed at Marketing. The work also makes use of IM models validated by authors in the area and considers particularities of Marketing, especially Information Marketing. Thus, the present work resulted in the creation of a proposal for an IM model for Marketing. At the end of the work, conclusions were also made about the main points discussed here, as well as possible developments of this research.

COMMITTEE MEMBERS:
Externo à Instituição - JORGE MOISÉS KROLL DO PRADO - EDESC
Presidente - 1225081 - LUCIANA DE ALBUQUERQUE MOREIRA
Interna - 1225695 - MONICA MARQUES CARVALHO GALLOTTI