Banca de DEFESA: ALESSANDRA STEFANE CÂNDIDO ELIAS DA TRINDADE

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ALESSANDRA STEFANE CÂNDIDO ELIAS DA TRINDADE
DATE: 16/12/2021
TIME: 15:00
LOCAL: Google Meet < meet.google.com/non-zztf-nkq >
TITLE:

Creativity and serendipity in the university libraries products and services innovation

KEY WORDS:

Innovation – Products and Services. Creativity. Serendipity. University Library

PAGES: 178
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

Social and technological changes influence the usars (informational subjects) needs in
university libraries. With this, these organizations need to innovate (adapt and create)
their products and services to meet these needs and, therefore, maintain their clientele,
attract new users and fulfill their role. In the light of the above, our study has as a
general objective: To develop a booklet that presents recommendations that considers
aspects of creativity and serendipity in the process of university libraries products and
services innovation. Regarding the methodological path, in this study we have as
universe of research the librarians, who work in northeastern Brazilian federal
universities libraries, for sample we selected one university of each state, as an approach
method, we used the inductive method of procedure field study and three methods of
data collection, i.e.: bibliographic, questionnaire and daily record of serendipity
experiences. The results indicate that serendipity is a phenomenon that favors the
conception of creative ideas, and therefore contributes to the innovation process. There
are tools and practices that favor the creative/innovative process and the occurrence of
serendipity experiences. It is concluded that serendipity and creativity must be
observed in the process of innovation of products and services of university libraries.
And the factors that favor serendipity, creativity and innovation in the organizational
context must be observed and managed.

BANKING MEMBERS:
Externo à Instituição - ANA CLARA CÂNDIDO - UFSC
Interna - 1323825 - ANDREA VASCONCELOS CARVALHO
Presidente - 2086430 - FERNANDO LUIZ VECHIATO