The boys love series are a genre of Asian audiovisual productions focused on the representation of homoerotic relationships between two men, very different from Western approaches. Thailand stands out as the largest producer of this content, but other countries, such as South Korea, Japan, Taiwan and the Philippines have also been vying for space in this market. In Brazil, as in other Western countries, they have been gaining more and more notoriety, standing out as a new Asian export product, which can achieve the success of phenomena such as K-pop and K-drama. In order to understand its circulation among Brazilians on digital social media platforms, notably on Twitter and Telegram, this research seeks to answer the following question: what relationships are involved in the experience of consumption of boys love series by Brazilian fandom? To this end, I took systematic and individual participant observation in a field of digital immersion as a technical means for conducting the investigation. As a result, I observed that there are emotional, political and moral clashes, sometimes explicit, sometimes implicit in the consumption experience of Brazilian fans, many of which are influenced as much by a reception mediated by local political and social factors as by idiosyncratic elements.