Banca de QUALIFICAÇÃO: ADARA PEREIRA DA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : ADARA PEREIRA DA SILVA
DATA : 09/09/2019
HORA: 15:00
LOCAL: Lab 2
TÍTULO:

SHOPPING AND SOCIABILITY: A study of the shopping experience of women's clothing, accessories and makeup on Instagram and three scenarios in Natal

PALAVRAS-CHAVES:

Consumption; City; Cyberculture; Urban Anthropology.

PÁGINAS: 70
GRANDE ÁREA: Ciências Humanas
ÁREA: Antropologia
RESUMO:

This dissertation aims to analyze women's purchases of clothing, accessories and makeup and how this segment relates to the urban and virtual space. The spaces observed were three scenarios in the city of Natal, capital of Rio Grande do Norte: Alecrim, Centro and Natal Shopping. In addition to these spaces was observed the digital platform Instagram. The methodology adopted is ethnography, initially, the research observed 6 women in a range of 20 to 40 years. The work is divided into two chapters and each chapter subdivided into six sessions. The first chapter deals with the relationship of clothes, accessories and makeup purchases with the Instagram platform, developing some aspects, among them the platform influence for this type of consumption, the appropriation by the stores of the platform using it as a showcase, Finally, how does Instagram act as a space for interaction where women can express their opinion about cosmetics. The second chapter deals with the relationship of urban space with shopping. In this chapter, aspects such as the particularities of Centro, Alecrim and Natal Shopping were developed, as well as these particularities interfere in the purchase of clothes, accessories and make-up producing sociality. In addition, the chapter discusses the strategies that the interlocutors used to move through the spaces and their classifications of clothing use according to the environment and the occasion.

MEMBROS DA BANCA:
Presidente - 1337383 - JOSE GLEBSON VIEIRA
Interna - 1211517 - ELIANE TANIA MARTINS DE FREITAS
Interno - 2385456 - PAULO VICTOR LEITE LOPES
Interna - 1360691 - RITA DE CASSIA MARIA NEVES
Interna - 1691014 - ROZELI MARIA PORTO