Banca de DEFESA: BRUNA SANTOS SIQUEIRA
Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.DISCENTE : BRUNA SANTOS SIQUEIRA
DATA : 03/12/2018
HORA: 09:30
LOCAL: laboratório 1 DAN.
TÍTULO:
PALAVRAS-CHAVES:
Consumption, fashion, gender, genderless fashion, Instagram.
PÁGINAS: 175
GRANDE ÁREA: Ciências Humanas
ÁREA: Antropologia
SUBÁREA: Antropologia Urbana
RESUMO:
In the present research, we seek to fulfill a theoretical and empirical investigation that considers the interactions between consumption, fashion and gender. I aimed to investigate how the production of the brand of fashion without gender, A João, who proposes to express in the clothing deconstructed forms of what is defined as masculine and feminine, presents itself as a propitiator of a fluid identity investigation, having as a locus of search the Instagram application. I also observed the experience of a consumer who breaks with the commercially defined gender demarcation for the clothes and the discussion around two campaigns of a great brand of fast fashion. The methodological steps used were: bibliographic research, ethnographic field research and content analysis of the brand profile. As well as conducting semi-structured interviews with the creator of the A João brand and with the consumer. From the analysis of these three spheres, I could observe the use and production of clothing as a legitimate expression of identities and social expression.
MEMBROS DA BANCA:
Presidente - 1337383 - JOSE GLEBSON VIEIRA
Interno - 2313763 - ANGELA MERCEDES FACUNDO NAVIA
Interno - 1691014 - ROZELI MARIA PORTO
Externo à Instituição - Pedro Francisco Guedes do Nascimento - UFPB