Banca de DEFESA: JORDANA CRISLAYNE DE LIMA PAIVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JORDANA CRISLAYNE DE LIMA PAIVA
DATE: 28/07/2021
TIME: 09:00
LOCAL: Online
TITLE:

Performance measurement in communication processes for health promotion: Case study in the project “Syphilis No”

KEY WORDS:

Communication; Performance measurement; Performance indicators; Health; Project; Syphilis No; Open Innovation.

PAGES: 115
BIG AREA: Engenharias
AREA: Engenharia de Produção
SUBÁREA: Gerência de Produção
SPECIALTY: Planejamento, Projeto e Controle de Sistemas de Produção
SUMMARY:

Organizations that promote health projects and programs also feel the need for quick responses to their actions, especially when epidemics such as the Corona Virus occur. Public health projects, in most cases, interventions through communication aimed at a target audience. However, to define the efficiency and effectiveness of a project that aims to promote collective health, there is a need to measure its performance. The objective of the study was to propose a performance measurement system for activities in the interinstitutional communication process applied to projects in the health area. The research method is defined by an applied nature, a qualitative-quantitative approach and using the technique of the case study of the project “Sífilis Não”. The research procedure included four stages: 1) theoretical research; 2) field research, through the single case study of the “No Syphilis” project; 3) modeling the communication process; and 4) structuring the performance measurement system for communication activities focused on health promotion. As a result a performance measurement model is proposed, which comprises five dimensions with 28 indicators: D1-Processes, with 8 indicators; D2-Results with seven indicators; D3-Impact, with 5 indicators; D4-Learning, with 5 indicators and; D5-Budget, with 3 indicators.

BANKING MEMBERS:
Presidente - 2456706 - MARIO ORESTES AGUIRRE GONZALEZ
Interno - 1229030 - HELIO ROBERTO HEKIS
Externo ao Programa - 1319361 - JUCIANO DE SOUSA LACERDA
Externo ao Programa - 2488270 - RICARDO ALEXSANDRO DE MEDEIROS VALENTIM
Externa à Instituição - LUCÍA SANJUÁN NÚÑEZ - UAB
Externa à Instituição - ALIETE CRISTINA GOMES DIAS PEDROSA DA CUNHA OLIVEIRA