Banca de DEFESA: FLAVIO NOGUEIRA MAGALHAES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FLAVIO NOGUEIRA MAGALHAES
DATE: 17/12/2019
TIME: 14:00
LOCAL: Sala 222- CTEC
TITLE:

BULK ARCHEATION: A DRAFT SURVEY WITH TONS OF FAULTY PRODUCTS FROM THE FASHION TEXTILE INDUSTRY

KEY WORDS:

Fast Fashion; Supply chain; Hidden defect; T-shirt; Shrinkage

PAGES: 111
BIG AREA: Engenharias
AREA: Engenharia de Produção
SUBÁREA: Gerência de Produção
SPECIALTY: Suprimentos
SUMMARY:

Fashion is the reflection of how society behaves. This behavior undergoes rapid changes, making it challenging to follow up on the garment industry. This is because, for the industry to meet the growing demand, it is necessary to reduce the production lead time. This reduction is often achieved by eliminating certain quality control items and may compromise product performance. In order to mitigate this challenge, the garment industry has chosen to split up, creating the parallel concept of fashion, calling it fast, with dynamic collections of affordable products for the low-income population, facilitating repurchase, and giving performance an irrelevant aspect, as products go out of fashion before the failure to realize their performance occurs. However, this concept needs adjustment, since in certain respects the performance of textile products is absolutely relevant, especially when it comes to features such as shrinkage. Now a shirt that shrinks after washing has the compromised performance in view that fails to meet its initial purpose. From the current reasoning, it is hypothesized that, in order to reach the proposal of meeting quickly the availability of its products to the consumer, and the similar proposal that they have low cost, the fast fashion industry uses the referred concept as a subterfuge to market, maliciously, products with performance issues, not caring about their appearance before they went out of style. In the search for confirmation of the hypothesis, the present study focused on shrinkage, specifically in basic shirts made of 100% cotton knit. For this, a survey was carried out, with the acquisition of 29 shirts in the main fast fashion stores, present in 10 Brazilian cities. A technical test for verification of dimensional stability was carried out, following the guidelines contained in the labels with cleaning and maintenance instructions, in accordance with the Brazilian standard that deals with the determination of the shrinkage percentage in knitted shirts. The result allowed the hypothesis to be confirmed, that is, the shirts analyzed shrink markedly in the first wash. However, a shrinking shirt loses its purpose, creating a circumstance that allows the consumer, under Brazilian law, to replace the product with the supplier. Since the problem is in the production process, if the product is replaced with another equivalent, the performance will be the same, and a vicious cycle will begin. It is therefore inferred that this cycle must be interrupted. As a solution, the present study proposes a government regulation regarding the efficiency in the dimensional stability of basic shirts made of 100% cotton knit, determining in a complementary way that this product is marketed, accompanied by a label, indicating its respective efficiency index. of dimensional stability. It is hoped that by being informed about the performance of the product they are purchasing, the consumer makes conscious purchases, disrupting the vicious cycle implemented by the fast fashion industry.

BANKING MEMBERS:
Externa ao Programa - 1693362 - ANA BEATRIZ FERREIRA REBELLO PRESGRAVE
Externa à Instituição - DORIVALDA SANTOS MEDEIROS NEIRA - UFG
Presidente - 1142787 - JOSE ALFREDO FERREIRA COSTA
Externo ao Programa - 2764728 - NEIL DE OLIVEIRA LIMA FILHO
Interno - 4859773 - RICARDO PIRES DE SOUZA