Banca de DEFESA: LEANDRO DE ALMEIDA GONÇALVES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : LEANDRO DE ALMEIDA GONÇALVES
DATA : 22/02/2018
HORA: 08:00
LOCAL: Sala 222- CTEC
TÍTULO:

ANALYSIS OF THE FACTORS THAT INFLUENCE POTIGUARES WOMEN TO UNDERTAKE

PALAVRAS-CHAVES:

Women Entrepreneurship. Women Entrepreneurial Intention. Structural Equation Modelling. Individual Competencies. Difficulties. Personal Attitude. Psychological Characteristics.

PÁGINAS: 93
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

This research is part of the project “Mulheres Conquistando Autonomia" which seeks to strengthen the women’s autonomy, contributing to the increase of their insertion and permanence in the labor camp. Entrepreneurship is predominantly exercised by men. However, in recent years there has been a significant increase in women entrepreneurs in Brazil and in the world. In addition, women are increasingly filling this space, because they have the inner characteristics of entrepreneurship, which shows an advantage to undertake. The participation of potiguar women in the business sector has been growing significantly and they are already a majority in the main areas of individual micro-entrepreneurship. The objective of this work is to develop and validate a structural model that evidences the interrelationship of the key factors that influences the intention of the women to undertake. The methodology consisted of three fundamental moments. Initially, a search in the databases was first performed in order to obtain a pre-existing theoretical model related to the study theme, then was made a survey with entrepreneur women of Rio Grande do Norte to gather data with the purpose of understanding the relevance of the variables defined by the theoretical construction, and in the end was used the modeling of structural equations to detect the constructs that contribute to the investigated process. As a result, it was obtained that the individual skills, personal attitude and psychological characteristics influences directly and indirectly in the intention of the women to undertake. The variable labor market difficulties did not reach the level of significance required in this research, i.e., this variable does not influence women to undertake. This structural model used in the research can be the basis for an action plan to be expanded by entrepreneurs, so that they hone their skills and improve their ability to undertake.

MEMBROS DA BANCA:
Presidente - 1714250 - JAMERSON VIEGAS QUEIROZ
Interno - 1148696 - FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ
Externo ao Programa - 347303 - MARCIANO FURUKAVA
Externo à Instituição - EDUARDO LOPES MARQUES - UFV