Banca de DEFESA: GABRIEL NOGUEIRA KRÜGER

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : GABRIEL NOGUEIRA KRÜGER
DATA : 23/02/2018
HORA: 16:00
LOCAL: Sala 222- CTEC
TÍTULO:

A study on the factors affecting the loyalty of brazilian online hotel reservation tools users

PALAVRAS-CHAVES:

Hospitality; E-Commerce; Loyalty; Structural Equations Modeling

PÁGINAS: 103
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

The objective of this study is to evaluate the factors affecting the loyalty of Brazilian online hotel reservation users. A total of 227 suitable answers for the study were collected from a previous contact database, in all the 5 macro-regions of Brazil. Subsequently, the structural equation modeling (SEM - PLS) was used to analyze the data found. The results show that the tested model presented a good statistical adequacy, besides evidencing the propensity of the Brazilians to prioritize satisfaction in the decision to reuse an online booking platform, and navigation functionality was presented as the main catalyst for this feeling. These results show the need for the hotel industry to develop virtual platforms that foster the satisfaction of its users and to develop a loyal relationship. The originality of this study focuses on the use of SEM-PLS to understand how to catalyze loyalty among Brazilian online booking tools users.

MEMBROS DA BANCA:
Presidente - 1714250 - JAMERSON VIEGAS QUEIROZ
Interno - 1148696 - FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ
Externo ao Programa - 1667439 - MABEL SIMONE DE ARAUJO BEZERRA GUARDIA
Externo à Instituição - EDUARDO LOPES MARQUES - UFV