Banca de DEFESA: ANNA CAMILA LIMA E SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANNA CAMILA LIMA E SILVA
DATA : 29/05/2017
HORA: 14:00
LOCAL: Sala 222- CTEC
TÍTULO:

MODEL TO IDENTIFY VARIABLES DETERMINING THE PERFORMANCE OF BRAZILIAN STARTUPS

PALAVRAS-CHAVES:

Organizational Performance. Startups. Structural Equation Modeling

PÁGINAS: 93
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

The present research seeks, as it main objective, to identify the relationship between the variables that favor the organizational performance of Brazilian startups. This becomes critical given the dynamics in the external environment of organizations, the emergence of new technologies and  the transformations in consumer preferences, which all combined, requires the organizations to have internal agility to foresee these scenarios and respond to them at compatible speed. Due to this context, it is important to evaluate the organizational performance so that organizations can remain competitive in the market, reducing the mortality of companies, especially Micro and Small Enterprises (SMEs), in witch among them, are startups. This paper proposes an analysis of organizational performance in Brazilian startups based on two variables: market orientation and product innovation capability, which are structured based on theoretical models in the literature. To achieve the proposed goal, the research was developed with startups associated with the Brazilian Association of Startups (ABStartup). The data collection was done through a survey, composed of 32 questions, in a self-managing and online way, with the participation of 166 startups from different regions of Brazil. The paper carried out the characterization of the Brazilian startups, the analysis of the level of the variables under study, the survey of the entrepreneurs' opinion on the survey proposals and lastly, applied the Structural Equation Modeling (SEM). It was evidenced that the Brazilian startups are, in the great majority, located in São Paulo, acting in Research and Development and with foundation in 2015. The results of the indicators showed that the studied variables highly influence the organizational performance. The majority of entrepreneurs surveyed agree moderately with the propositions. As for organizational performance, the statements are identified for entrepreneurs who have increased less than 10%. Regarding the analysis with the MEE, it was identified that the orientation to the market, although important for the startups, does not influence the organizational performance, but does have some effect in the product innovation capability. As well as organizational performance is influenced by the product innovation capability of startups. Therefore, the study contributed to the validation of a model with Brazilian startups, which will help existing and future companies to reduce the early mortality of these enterprises.

MEMBROS DA BANCA:
Externo à Instituição - EDUARDO LOPES MARQUES - UFV
Externo ao Programa - 1848513 - FABRICIA GONCALVES DE CARVALHO
Presidente - 1148696 - FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ
Interno - 1714250 - JAMERSON VIEGAS QUEIROZ