Banca de QUALIFICAÇÃO: ANA CLÁUDIA COSTA DE ARAÚJO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANA CLÁUDIA COSTA DE ARAÚJO
DATA : 28/04/2017
HORA: 14:00
LOCAL: Sala D1-A- Setor IV
TÍTULO:

Comunication and Visual Tools: a visual proposal for creativity technique Creation.

PALAVRAS-CHAVES:

Visual Communication; Elements; Creativity Technique; Visual Tool.

PÁGINAS: 60
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

The great flow of information, today, has led to the need to insert visual communication into interpersonal relationships, whether in the daily life or the scope of work. Studies show that visual principles add value to the process, through the following peculiarities: direct language, enables the creative moment, intuitive process and utility against the excess of information. Given these favorable factors and guided by visual elements, which underpin this theory, visual tools emerge in science in a multidisciplinary and can be applied in different fields of knowledge, including creativity. In this way, these characteristics are strong allies to point improvements in a technique of creativity. Thus, the purpose of this study is propose a visual adaptation to the creativity technique Creation. For this, the research procedure contemplates four phases: (I) Systematic Bibliographic Review on visual communication and visual tools; (II) Exploratory research on creativity; (III) Field Research dismembered in nine applications of three versions of the Creation technique: few visual elements, original format and, excess of visual elements; (IV) Qualitative Analysis of Data and Results where the performance of the versions will be evaluated, through three cognitive factors proposed by Torrance: fluency, flexibility and originality. Finally, the final visual model of the technique is presented.

MEMBROS DA BANCA:
Interno - 1142787 - JOSE ALFREDO FERREIRA COSTA
Externo ao Programa - 1804830 - JOSE GUILHERME DA SILVA SANTA ROSA
Presidente - 2456706 - MARIO ORESTES AGUIRRE GONZALEZ