Banca de DEFESA: JOÃO CARDIM FERREIRA LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : JOÃO CARDIM FERREIRA LIMA
DATA : 10/02/2017
HORA: 14:00
LOCAL: Sala D1-A- Setor IV
TÍTULO:

Radical Innovation: The brazilian startups panorama

PALAVRAS-CHAVES:

Keywords: Startups. Innovation. Market Information. Open mindedness. Structure Equation Modeling.

PÁGINAS: 112
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

The world’s economy uses its economic and innovative potential to create and maintain competitive advantage against global competitors. Startups appear as companies with high capacity of innovations generation and high adaptability, shaping according to the needs and requirements of the market. Market orientation and organizational learning, characterized by market information and open-mindedness, respectively, are the forerunners of radical innovation. Given this scenario, the purpose of this research is to validate a structural model that demonstrates the interrelationship between the key factors of Market Information, Open mindedness and Radical Innovation in Brazilian startups. Regarding the methodological aspects, this research is characterized as quantitative, with formalized objective, interrogation method and scope of statistical study. The data collection was national (Brazil), was performed through an electronic questionnaire (research) applied in startups registered in the database of the Brazilian Association of Startups - ABStartups. The analysis of the data was performed through the use of Structural Equations Modeling, because this method is suitable for the global analysis of a model. As results after the adjustment of the model, the values of kurtosis, asymmetry, AVE, Cronbach's Alpha, composite reliability, cross loads, Fornell and Larcker criteria, VIF, cross-validated redundancy and cross-validated communality, Pearson coefficient (R²) and the p value had acceptable values in the analysis through the software SmartPLS. The presented indexes of kurtosis and asymmetry, x² statistics, x² / degrees of freedom, CFI, GFI, RMSEA, PCFI and PGFI were also acceptable in the analysis through the software IBM SPSS Amos, thus the hypotheses H1, H2 and H3 were accepted.

MEMBROS DA BANCA:
Interno - 1148696 - FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ
Presidente - 1714250 - JAMERSON VIEGAS QUEIROZ
Externo à Instituição - LUIS FELIPE DIAS LOPES - UFSM