Banca de DEFESA: LUCIANA DANTAS SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : LUCIANA DANTAS SANTOS
DATA : 29/11/2016
HORA: 07:00
LOCAL: Sala D1-A - Setor IV
TÍTULO:

Factors influencing innovation in the textile sector of Rio Grande do Norte: A study based on the factions affiliated to Pro-Sertao

PALAVRAS-CHAVES:

Technological innovation; Textile industry; Supply chain; Entrepreneurship.

PÁGINAS: 112
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

In an era of Brazilian institutional economic crisis, the search for alternatives that enable companies to survive in this scenario has been intensified. Scientific research shows that innovation is a differential competitive factor, considering that the adoption of innovative strategies and practices in companies is closely associated with the search for differentiations capable of producing products and services for the market that provide sustainable competitive advantages in relation to their competitors. Based on this scenario, this paper aims to identify the main factors that influence the scope of technological innovation in micro and small companies that make up the Textile Sector of Rio Grande do Norte.  It is important to highlight that the methodological procedure of the research was developed with the use of a case study that contemplated the factions affiliated to the Pró-Sertão Program. The study was delineated by a survey, associated to a questionnaire collected in a sample of 33 companies active in 2016 that are components of the Pró-Sertão Program and were randomly selected. This questionnaire encompasses two aspects of the study: the first one contains 7 questions that seek to know the profile of companies as they are textiles undertakings, while the second one, in which the Likert scale was used as a tool, has 8 questions, 2 of them refer to type and typology of innovations, and 6 questions with 27 statements about the barriers to innovation commonly found in small companies. The results allowed the identification of the most critical barriers to the innovation process, such as the high cost of innovating, the inherent risks, a long return on investment, the lack of government assistance, lack of experience necessary for the development of innovation and lack of market information. These results demonstrate the importance of government support, as well as the implementation of a continuous training project focused on managers aiming at the evolution of the entrepreneur on important points such as financial and technical knowledge.  It is important to emphasize the need from the factions of reducing the risk inherent in outsourcing, a fact that can be minimized through narrow médium and long term planning with the anchor companies.  However, it should be noted that it is mainly up to managers to analyze and seek information, new marketing channels, as well as relationships with their partners so that they can improve the innovative performance of their companies, and thus their revenues and their profts.

MEMBROS DA BANCA:
Presidente - 1777131 - MARIANA RODRIGUES DE ALMEIDA
Interno - 1218831 - CARLA ALMEIDA VIVACQUA
Interno - 2456706 - MARIO ORESTES AGUIRRE GONZALEZ
Externo à Instituição - RENATO SAMUEL BARBOSA DE ARAÚJO - IFRN