Banca de QUALIFICAÇÃO: PAULA MORENA BRAGA PASSOS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : PAULA MORENA BRAGA PASSOS
DATE: 08/12/2020
TIME: 09:00
LOCAL: GoogleMeet
TITLE:

Podcasts as an Instrument to Strengthen Ebserh Internal Communication

 

KEY WORDS:

Ebserh; Podcast, Organizational Communication; Social Communication

 

PAGES: 38
BIG AREA: Ciências da Saúde
AREA: Medicina
SUMMARY:

This research aims to present a proposal to use podcasts on the Brazilian Company of Hospital Services – Ebserh to encourage the construction of an open dialogue and the commitment of all parties through participatory management. In this way, it was presented the company's Strategic Map (2018-2022) with its drivers and objectives to illustrate the results that the state company intends to achieve in order to successfully fulfill the mission and achieve the institution's vision of the future. Besides, the map justify that the actions of social communication are based on strategic objectives that encourage management with competence, agility, transparency, network activities and efficiency in the use of resources. To support the study, references were obtained from books, documents, texts, dissertations, theses and scientific articles raised by the SCOPUS databases; Scientific Eletronic Library Online - SCIELO and Directory of Open Access Journals - DOAJ, Google Academics and Academia.edu in Portuguese (Brazil and Portugal), Spanish and English. The research deals with a case study that will be developed in four stages: Literature review, mapping of the podcast production process (flowchart), elaboration of a descriptive manual and pilot podcasts production in order to prove the method. It is expected that the study encourages the communication areas of university hospitals to implement the project and, thus, contribute to foster the strengthening of internal communication as a strategy to harmonize the interests of employees and the company. It is also expected that the work improves the communication process of the organization with the internal public and contribute to consolidate the institutional image and intensify the importance of acting in networks

BANKING MEMBERS:
Externo à Instituição - AGNALDO SOUZA CRUZ
Externo ao Programa - 3906147 - ALDAIR DE SOUSA PAIVA
Interna - 1790060 - ALINE DE PINHO DIAS
Presidente - 6349161 - GERALDO BARROSO CAVALCANTI JUNIOR