Banca de DEFESA: TATHIANY DEYSE FERNANDES ROCHA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : TATHIANY DEYSE FERNANDES ROCHA
DATE: 16/12/2022
TIME: 15:00
LOCAL: https://meet.google.com/rgv-bbxm-xqu
TITLE:

DESIGN THINKING AND STORYTELLING FOR THE DEVELOPMENT OF ENTREPRENEURIAL BEHAVIOR CHARACTERISTICS: A STIMULUS TO INNOVATIVE ENTREPRENEURSHIP

KEY WORDS:

Innovation. Entrepreneurial Behavior. Technological Area. Design Thinking. Storytelling.

PAGES: 133
BIG AREA: Ciências Humanas
AREA: Educação
SUBÁREA: Ensino-Aprendizagem
SPECIALTY: Métodos e Técnicas de Ensino
SUMMARY:

Entrepreneurship has been proving to be a promising professional option for many young people. However, entrepreneurial ventures have shown a still reduced number of successful outcomes in the context of the technological area. One of the important causes of the high number of failures is the unpreparedness of entrepreneurs in the task of creating and communicating value to the customer. In response, an active and reflective posture in solving real problems is essential and can be made possible in the experience of active learning methodologies, especially those that involve empathy with the target audience. Thus, using the empathic characteristics of Design Thinking and Storytelling, this research seeks to answer the following question: How can entrepreneurial behavior skills be developed in technology professionals using Design Thinking and Storytelling? For this purpose, the general objective was defined: To analyze the combination of Design Thinking and Storytelling in the development of characteristics of entrepreneurial behavior that favor the performance of professionals in the technological area in innovative entrepreneurship. For the general objective to be achieved, four stages were fulfilled, namely: i) Identification of the main behavioral difficulties faced by startup entrepreneurs; ii) Combination of Design Thinking stages and Storytelling elements in a pedagogical proposal that helps to minimize the identified difficulties; iii) Application of the elaborated pedagogical proposal; iv) Evaluation of the impact of the pedagogical proposal on the development of entrepreneurial behavioral characteristics. As a theoretical basis, concepts involving entrepreneurship and innovation, characteristics of entrepreneurial behavior and active methodologies, especially Design Thinking and Storytelling, were detailed. Exploring the characteristics of action research, the researcher took advantage of her professional context to interview entrepreneurs in the technological area about the main difficulties faced. With this information in hand, a pedagogical proposal was developed and applied in Technological Residency classes, for reasons of convenience and opportunity. The results obtained confirm the pertinence of using practices involving the combination of Design Thinking and Storytelling in the development of characteristics of entrepreneurial behavior. From the experience of the interventions, the participants worked on solving real problems and persuasively presented solutions that required the indicated entrepreneurial behaviors, in addition to other skills. In addition, by using narratives in the format of short videos, the practice benefited from the engagement and better understanding of the concepts by the participants. The results also show the relevance of the participants' accessibility to information and people involved in the problem under analysis. This condition allowed greater dynamism and richness in the holdings. Finally, as a product of this research, a teaching sequence guided by the intervention described here was elaborated.

COMMITTEE MEMBERS:
Presidente - 2978747 - CHARLES ANDRYE GALVAO MADEIRA
Interna - 2245086 - ISABEL DILLMANN NUNES
Externa ao Programa - 2885481 - IRIS LINHARES PIMENTA GURGEL - UFRNExterno ao Programa - 1153006 - LUIZ AFFONSO HENDERSON GUEDES DE OLIVEIRA - UFRNExterno à Instituição - GEBER LISBOA RAMALHO - UFPE