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Pedagogy of Alternation; Media; Consumption; Peasant youth.
This research presents connections between media, consumption and rural education. I start from the assumption that the influence of the pedagogical model of an Agricultural Family School (EFA), together with the transversality of the media, allow the peculiar formatting of a youth capable of integrating itself into the society of consumption without becoming a commodity of the latter. I have as a central objective to present as if they perceive those students who, at the same time as they acquire or want urban products, affirm and value their peasantry. It is an investigation that combines the fields of education and communication, guided by phenomenological methodology, with ethnographic approach of multi technical bias, using different instruments for corpus construction: participant observation, field diary, open and semi structured interviews, interventionist actions (workshops) and questionnaires, as well as documentary and bibliographic research. The locus was EFA Dom Fragoso, located in the municipality of Independência, Ceará. By conciliating two major areas, the thesis is based on Cultural Studies and Sociology of Education, in the perspective of Critical Pedagogy. Preliminary results point to re elaborations of the peasant identity by the subjects surveyed and indicate the relationship between this reconstruction, the media cultural consumption and the pedagogical model that educates them.